Posts tagged luke gralia
Want Mayonnaise In That Eggnog?
Want Mayonnaise In That Eggnog?

The holidays are a great time to test brand extensions. Partiers have a chance to try something new with relatively little risk. If you get positive feedback, you expand your testing in the new year.

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b2c marketing, branding, business/marketing plans, corporate messaging, publicity, sales promotion, strategic planningRob WeinbergMBT Consultinghellmann's, luke gralia, the takeout, cody goldstein, mayonog, mayo-nog, brand extensions, brand stretching, new york city, swiss miss, olive garden, ask mr. marketing, ask mister marketing, carlsbad, carlsbad rotary, carlsbad chamber of commerce, carlsbad marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, the coast news, coast news, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribute, san diego marketing consultant, marketing plan, marketing, mr. marketing, mister marketing, marketbuilding, marketbuilding team, Marketing strategy, marketing advice, marketing strategyComment