Posts tagged national football league
Well, There Goes MY Diet!
Well, There Goes MY Diet!

So big groups of hungry people egged on by peer pressure bought her product, with no competition in sight. BRILLIANT!

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b2c marketing, business/marketing plans, customer relations, direct marketing, non-profit marketing, personal branding, sales promotion, strategic planningRob WeinbergMBT Consultinggirl scout cookies, girl scouts of america, ask mister marketing, ask mr. marketing, the coast news, carlsbad marketing consultant, carlsbad rotary, carlsbad Rotary, carlsbad chamber of commerce, poway chieftain, poway chamber of commerce, poway marketing consultant, UT Community Press Newspapers, san diego union tribute, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, san diego, mr. marketing, marketing, marketing advice, marketing plan, Marketing strategy, mister marketing, marketing consultant, marketbuilding, marketbuilding team, marketing strategy, marketing communications, b2c marketing, national football leagueComment
Shrinking It and Pinking It
Shrinking It and Pinking It

This common sales strategy is called “Shrink it and pink it.” Take an everyday product, make it smaller, color it Barbie-pink, and convince women it’s made just for them.

And because it’s “special”, this item costs more.

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b2c marketing, branding, corporate messaging, marketing trivia, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chamber of commerce, poway marketing consultant, poway chieftain, pomerado newspapers, san diego, san diego north chamber of commerce, san diego union tribune, CVS, nfl, national football leagueComment