Instant global prominence is a double-edged sword. Do something horrific and everyone besmirches your name. Just ask South Dakota Governor Kristi Noem.
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Letting customers know there’s no long waiting list, or their requests are promptly answered, or their orders fulfilled overnight, etc. are all the kinds of things customers, with increasingly short patience, will want to hear.
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Regardless of what you sell, odds are excellent that you’ve had customers who’ve dropped off the cliff at some point, never to be seen again.
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Prior to investing in any new marketing idea, be sure the strategy’s appropriate for your audience. Check that you’re working with legitimate groups, and that there’s a realistic potential for significant return on your investment.
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This screen was obviously set up to generate revenue by showing visitors a commercial.
Yet it’s blank. Is it possible someone screwed up?
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Annoying a captive audience with paid advertising is more likely to eliminate any good feelings the occasion might otherwise generate.
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If this lady is generous, she’ll merely say something to the manager and be done with it. However, if she’s sufficiently irritated over this situation, she may tell all her friends, then blast the dealership on Facebook, LinkedIn and Instagram … or all three.
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Regardless of what you sell, you’re doubtlessly meeting lots of new people all the time. I promise that if you don’t have business cards in your pocket, you’re missing chances to reinforce in the moment who you are and what you do.
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To encourage pet adoptions, and for the entire month of March, Helen Woodward will be open every day, cutting adoption fees in half.
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Navigating airports, security, delays and lost luggage are all-too-common parts of travel. Throw in a talented pup who remediates at least one woe, and life’s suddenly infinitely better.
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To be successful, emotionally connecting with a customer is key to making them like you.
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When considering your audience, suppliers, production and distribution, recognize the cross-marketing opportunities. Done properly, they’re a great way to draw attention to multiple parts of your business.
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If you’re primarily acquiring your clientele by networking, rather than by digital advertising or other remote marketing efforts, it may make sense to invest a few dollars into making yourself stand out of the crowd.
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Marketing success doesn’t happen by accident, and just hoping it’ll work out is a recipe for failure. Websites are living things that continue to grow and need constant attention.
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I like traditional media because it exposes me to a wide variety of issues and business or demographic trends that I’d have otherwise easily missed.
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This is a solid reminder to constantly develop new ideas of what to sell and how to sell it. And recognizing in advance that even the “best” ideas can fail.
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The key to making any sales promotion successful is knowing how the rules work and structuring your efforts to stay within the guardrails. Only Hershey screwed up!
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Using Steamboat Willie to help you stand out from the crowd doesn’t work when there’s a crowd using him for their own messaging.
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Consider that picking up 10 extra minutes each workday is the equivalent of gaining an additional week of work time each year. It’s like finding free money!
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Ben’s passing is a stark reminder that things we take for granted – birthday celebrations, holidays with the family…even Saturday night dinner – aren’t guaranteed. Life can change in an instant, and the need for balance – even for workaholics like me – is critical.
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