MBT CONSULTING

You’re undoubtedly already hip deep in planning your 2024 marketing, and direct mail should be part of it.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergDecember 19, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

How I Fulfilled My Dream

Today’s column is dedicated to Stella Wilner, my first-grade teacher who always believed in my ability to write. And it announces the official launch of my new book!

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergDecember 13, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Why AI Shouldn’t Handle Marketing

I asked ChatGPT about its qualifications for handling a company’s marketing. In a completely unedited response, here’s what it said.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergDecember 5, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

A holiday workout for your sweet tooth

Do a quick online search and you’ll turn up Deep Fried Chocolate, White Peppermint, Mint Chocolate, Cotton Candy and Orange Crème Pop Twinkies…among others.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergNovember 29, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

I’ve Got Rats in my Belfry!

Though these rats have better rhythm than I do, a 21-day rodential rumba festival over my head seemed less than entertaining.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergNovember 22, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Should Politics Impact Marketing Decisions?

Given the state of the world and the increasingly bellicose language from the right side of the political aisle, I can’t help but wonder how many potential customers might look at this jewelry, see something that wasn’t intended, and decide to shop elsewhere.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergNovember 15, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

I’m discurejjed. Diskurraged. Discoveraged. Sad.

Within 400 words crammed onto a single page, this woman presented her professional profile, including 10 blatant mistakes.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergNovember 8, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy Comments

O sole mio … now scram!

Knowing that buying your widget will support a worthy cause may be just the nudge needed to land them in your corner versus the competition’s.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergNovember 1, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Don’t bury print just yet, folks!

Amazon’s $500-plus billion business accounts for 6.5% of all US retail sales and 44.9% of digital retail spending … and it’s using print to grow its business!

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergOctober 25, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

But … my dog can’t read!

I know many dogs who attended school. They graduated knowing how to march and have unsurpassed culinary talents. But none got a passing grade in reading.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergOctober 18, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Do You Want Free Money?

A long-shot contender at the bottom of recent polls, Doug Burgum’s offering $20 gift cards to the first 50,000 people who donate $1 to his campaign.

b2c marketing, branding, business/marketing plans, corporate messaging, election campaigns, direct marketing, marketing trivia, personal branding, professional relations, sales promotion, social media, strategic planningRob WeinbergJuly 19, 2023MBT Consultingask mister marketing, doug burgum, 2024 election, Republican Party, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, sales promotion, Sales, UT Community Press Newspapers, san diego union tribute, coast news, the coast news, poway chieftain, poway chamber of commerce, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, mr. marketing, marketing, Marketing strategy, marketbuilding, rob weinberg, marketbuilding team, marketing strategy, marketing plan, marketing consultant, marketing communications, marketing advice, mister marketing, strategy, strategic planning, business strategy, website strategy, corporate strategy, Strategic planning, branding Comment

I Swung A Dead Cat

Medicare providers are much like realtors, popping up like mushrooms after a rainstorm. These days it’s impossible to swing a dead cat without hitting 10 of them.

b2c marketing, business/marketing plans, corporate messaging, customer relations, personal branding, strategic planning, sales promotion, vendor relationsRob WeinbergJune 21, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, coast news, the coast news, medicare, free medicare consultation, UT Community Press Newspapers, rb sunrise rotary, communications, Community Press Newspapers, san diego union tribune, marketing communications, corporate communications, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, San Diego, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, marketing plan, mister marketing, Marketing strategy, marketing consultantComment

A Moment of Introspection

I say to HELL with self-pity and feeling downtrodden…I’ve got work to do! I’ll see you in five or 10 years, and we can talk about retirement and relaxing then!

business/marketing plans, corporate messaging, personal branding, professional relations, strategic planningRob WeinbergMay 31, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, UT Community Press Newspapers, san diego union tribute, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, the coast news, coast news, mr. marketing, marketing, marketbuilding, marketbuilding team, mister marketing, Marketing strategy, marketing consultant, marketing communications, business planning, business strategy Comments

Why I Stopped Eating Meat

The average American eats 252 pounds of meat and 68 pounds of chicken per year. You get 440 pounds of meat from a cow and 2 lbs. from a chicken. My decision saves one cow and 60 chickens every 21 months.

Well, There Goes MY Diet!

So big groups of hungry people egged on by peer pressure bought her product, with no competition in sight. BRILLIANT!

b2c marketing, business/marketing plans, customer relations, direct marketing, non-profit marketing, personal branding, sales promotion, strategic planningRob WeinbergFebruary 14, 2023MBT Consultinggirl scout cookies, girl scouts of america, ask mister marketing, ask mr. marketing, the coast news, carlsbad marketing consultant, carlsbad rotary, carlsbad Rotary, carlsbad chamber of commerce, poway chieftain, poway chamber of commerce, poway marketing consultant, UT Community Press Newspapers, san diego union tribute, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, san diego, mr. marketing, marketing, marketing advice, marketing plan, Marketing strategy, mister marketing, marketing consultant, marketbuilding, marketbuilding team, marketing strategy, marketing communications, b2c marketing, national football leagueComment

Romance and Risk Taking

Romantic success is about opportunity, risk-assessment, luck, timing, and guts. Sometimes our enthusiasm can be our own worst enemy.

business/marketing plans, personal branding, professional relations, strategic planningRob WeinbergFebruary 8, 2023MBT Consultingask mister marketing, ask mr. marketing, Valentine's Day 2022, Valentine's Day, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribune, Community Press Newspapers, pomerado newspapers, pomerado news, marketing, mr. marketing, mister marketing, marketing advice, Marketing strategy, marketing strategy, marketing consultant, marketing communications Comments

Pro-Actively Protecting My Good Name

My brief flirtation with national office raised concerns around my dinner table. Out of an abundance of caution, I’ve had the house thoroughly searched for important documents.

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