business planning — MBT CONSULTING

As a public service, and in light of the current work environment, I’d like to share these thoughts to help anyone suddenly tossed into working from home.

strategic planningRob WeinbergOctober 31, 2023MarketBuilding Teamcoronavirus, working from home, ask mr. marketing, ask mister marketing, business plan, san diego union tribune, poway chieftain, strategy, messaging, san diego, rancho bernardo news, rancho bernardo, rancho bernardo marketing consultant, mister marketing, carlsbad marketing consultant, business planning, do it yourself marketing, websites, marketing plan, Marketing strategy, marketbuilding, marketing, marketbuilding team, mr. marketing, solopreneur, pomerado newspapers, Community Press Newspapers, ramona sentinel, carmel valley news, b2c marketing, del mar times, m, UT Community Press Newspapers, sales promotion, rancho santa fe, branding, rob weinberg, solana beach sun, Customer relations, Public relations, creative planning, Strategic planning, customer relationships, rsf review, consumer marketing, strategic planning, customer service, public relations

How To Market To Gen Z

As a 16-year-old digital marketer with a following of 100,000+ Gen Z members, I know what catches the eye of my followers.

b2c marketing, business/marketing plans, corporate messaging, customer relations, social media, sales promotionRob WeinbergJune 28, 2023MBT ConsultingSan Dieguito HS Academy, ask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, UT Community Press Newspapers, san diego union tribune, san diego union tribute, San Diego, san diego north chamber of commerce, san diego marketing consultant, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, poway marketing consultant, poway chamber of commerce, poway chieftain, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, Marketing strategy, marketing consultant, marketing communications, mister marketing, marketing plan, b2c marketing, Gen Z, Generation Z, demographic changes, creative planning, business planning, business plan, strategic planning, year-end business planning

A Moment of Introspection

I say to HELL with self-pity and feeling downtrodden…I’ve got work to do! I’ll see you in five or 10 years, and we can talk about retirement and relaxing then!

business/marketing plans, corporate messaging, personal branding, professional relations, strategic planningRob WeinbergMay 31, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, UT Community Press Newspapers, san diego union tribute, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, the coast news, coast news, mr. marketing, marketing, marketbuilding, marketbuilding team, mister marketing, Marketing strategy, marketing consultant, marketing communications, business planning, business strategy Comments

It’s Already A Black Winter!

With the Black Friday trend now virtually everywhere, I’m assuming the stores are all insane. I have enough pressure in my life, and shopping doesn’t make me feel merry.

b2c marketing, business/marketing plans, corporate messaging, customer relations, employee relations, sales promotion, strategic planningRob WeinbergNovember 30, 2022MBT Consultingblack friday, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, poway chieftain, poway chamber of commerce, poway marketing consultant, coast news, the coast news, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, pomerado newspapers, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribute, marketing, marketing advice, mr. marketing, Marketing strategy, marketing consultant, strategic planning, strategy, business planning, business strategy, corporate strategy, marketing strategyComment

The Highlight of Her Day

Regardless of who you’re selling to, you can also use direct mail to promote your business.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, direct marketingRob WeinbergSeptember 28, 2022MBT ConsultingHighlights Magazine, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rancho bernardo sunrise rotary, rancho bernardo, rotary 5340, rb sunrise rotary, rob weinberg, poway chieftain, poway marketing consultant, poway chamber of commerce, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, mr. marketing, marketing advice, Marketing strategy, mister marketing, direct mail, direct marketing, b2b marketing, b2c marketing, business planning, business plan, business strategy, marketing communications, marketing consultant, marketing strategy, marketing plan, marketing, consumer marketing Comment

Killing An Obnoxious Client

When it comes to creativity, the customer’s not always right. Hiring decades of expertise, then ignoring everything you’re told, is just dumb.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, customer relations, employee relations, quality control, strategic planningRob WeinbergAugust 25, 2022MBT Consultingfiring a client, ask mister marketing, ask mr. marketing, client relations, coast news, the coast news, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, UT Community Press Newspapers, san diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, marketing advice, mr. marketing, mister marketing, marketing, marketbuilding, marketbuilding team, Marketing strategy, strategy, strategic planning, business planning, business strategy, rotary 5340, rb sunrise rotary, carlsbad rotary, marketing consultant, marketing communications Comment

The Ash Tree Starter Kit

Your garden can’t sustain every option, and neither can your business. Pick your area of specialization and stay with it. After all, will an 80-foot shade tree really help your tomatoes grow?

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, non-profit marketing, strategic planningRob WeinbergAugust 4, 2022MBT Consultinggardening, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad Rotary, carlsbad chamber of commerce, carlsbad marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, UT Community Press Newspapers, san diego north chamber of commerce, san diego marketing consultant, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo, mr. marketing, marketing, marketing advice, marketing plan, marketbuilding, marketbuilding team, Marketing strategy, marketing consultant, marketing communications, mister marketing, strategy, strategic planning, business planning, business strategyComment

Thoughts on Launching a Business

If you’re seeking fresh opportunities, look at your hobbies, skills, and friendships. Whether you’re looking for new ventures or side hustles, consider what makes you happy and see if there are gaps in the marketplace. Opportunity may be closer than you think, but doing it properly is a bit more involved than you realized.

business/marketing plans, strategic planningRob WeinbergFebruary 27, 2022MBT Consultingask mister marketing, ask mr. marketing, write away books, robert yehling, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, The Coast News, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, pomerado newspapers, Pomerado newspapers, pomerado news, san diego union tribune, Community Press Newspapers, rob weinberg, business planning, southern california writers conference, entrepreneurs, business plan, business strategy, business start-ups, writing books, publishing books, year-end business planning, book publishing Comment

Organizing Your Business For 2022

Composition notebooks are great for developing your business plan. You can’t tear out the pages, and any ideas you scribble down are still there six months later.

B2B Marketing, b2c marketing, branding, corporate messaging, non-profit marketing, research, strategic planning, business/marketing plansRob WeinbergDecember 29, 2021MBT Consultingask mister marketing, ask mr. marketing, composition notebook, business planning, business plan, free business advice, year-end business planning, new year 2022, great resignation, carlsbad chamber of commerce, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, pomerado newspapers, Pomerado newspapers, pomerado news, san diego, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, mr. marketing, marketbuilding, marketbuilding team, marketing advice, Marketing strategy, marketing consultant, marketing communications, marketing plan, mister marketingComment

Why You Shouldn’t Burn Bridges

Always treat others with respect. You never know who they’re talking to about you.

corporate messaging, customer relations, employee relations, strategic planning, sales promotion, vendor relationsRob WeinbergDecember 21, 2021MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, pomerado newspapers, Pomerado newspapers, pomerado news, mr. marketing, marketbuilding, marketing, marketbuilding team, marketing advice, Marketing strategy, marketing consultant, marketing communications, mister marketing, marketing plan, susan vardon, business planning, free business advice, business plan, rob weinberg, marketing strategy Comments

Starting A Business From Scratch

If you’d only told me…

Should We Save The Post Office?

Who The Heck Is Andrew?

b2c marketing, B2B Marketing, branding, corporate messaging, customer relations, strategic planningRob WeinbergJuly 7, 2020mbt consultingspectrum, direct mail, direct marketing, telemarketing, Customer relations, ask mr. marketing, good customer relations, mister marketing, ask mister marketing, Marketing strategy, marketbuilding team, marketing, messaging, marketbuilding, poway chamber of commerce, Pomerado newspapers, poway chieftain, protecting your image, professional marketing, professionalism, professional image, Public relations, rob weinberg, ramona sentinel, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, carlsbad chamber of commerce, carlsbad marketing consultant, Sales, strategy, san diego union tribune, san diego, Strategic planning, business plan, business planning, customer relations Comment

Smart Companies Follow Customers’ Lead

Business owners are recognizing it’s time to re-sync with their customers by eliminating offensiveness from their product lines.

b2c marketing, branding, corporate messaging, customer relations, strategic planningRob WeinbergJune 28, 2020MBT Consultingblack lives matter, boycott, ask mister marketing, ask mr. marketing, religion, gender identity, racial stereotypes, ethnicity, customer is always right, customer service, custo, customer relations, customer relationships, bad customer relations, good customer relations, pomerado newspapers, poway chieftain, rancho bernardo news, san diego union tribune, san diego north chamber of commerce, san diego, branding, b2c marketing, business planning, mbt consulting, rob weinberg, COVID-19, California, coronavirus, communications, consumer marketing, Customer relations, rancho bernardo, marketing plan, Marketing strategy, marketbuilding, marketbuilding team, marketing, mr. marketing, messaging, mister marketing, Pomerado newspapers, Community Press Newspapers, investing in your future, covid-19, poway chamber of commerce, protecting your image, professional marketing, professionalism, professional image, Public relations, ramona sentinel, rancho santa fe, rancho bernardo marketing consultant, strategy, Strategic planning, solopreneur, strategic planning, UT Community Press Newspapers, Customer Relations, business plan Comments

Can Collecting For An MBA

Amanda’s collecting cans to pay for her MBA, a nickel at a time. She knows a small investment in sweat equity today holds potential for a huge payoff tomorrow.

Come meet Amanda…she’s REALLY smart!

Sensitive noses sense winds changing

Over the past two weeks business conversations have increased, and the volume of project proposals is expanding. New contracts are being signed, and companies seem to be dipping their toes in the business waters again.

Annoying Customers And Losing Business

Smart business owners tie in their presence on social media apps to their website, using these vehicles to constantly promote events, products, and services. Regular customers know where to look for current, accurate information.

customer relationsRob WeinbergSeptember 25, 2019ask mister marketing, ask mr. marketing, bad customer relations, branding, business plan, business planning, carlsbad marketing consultant, carmel valley news, Community Press Newspapers, Customer Relations, customer relationships, customer service, del mar times, Google, marketbuilding, marketbuilding team, marketing, Marketing strategy, messaging, mister marketing, mr. marketing, pomerado newspapers, poway chieftain, public relations, ramona sentinel, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho santa fe, rob weinberg, rsf review, sales, sales promotion, san diego, san diego union tribune, solana beach sun, strategic planning, strategy, UT Community Press Newspapers, websites, yelp, b2c marketing, consumer marketing, Customer relations, Public relations, Sales, Strategic planning

The Value of Privacy

Whatever business you’re in, the best days see you in a groove, creatively solving challenges for yourself and your clientele. But every time the phone rings…every stray email…can be a distraction from that creativity and productivity.

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