strategy — MBT CONSULTING

As a public service, and in light of the current work environment, I’d like to share these thoughts to help anyone suddenly tossed into working from home.

strategic planningRob WeinbergOctober 31, 2023MarketBuilding Teamcoronavirus, working from home, ask mr. marketing, ask mister marketing, business plan, san diego union tribune, poway chieftain, strategy, messaging, san diego, rancho bernardo news, rancho bernardo, rancho bernardo marketing consultant, mister marketing, carlsbad marketing consultant, business planning, do it yourself marketing, websites, marketing plan, Marketing strategy, marketbuilding, marketing, marketbuilding team, mr. marketing, solopreneur, pomerado newspapers, Community Press Newspapers, ramona sentinel, carmel valley news, b2c marketing, del mar times, m, UT Community Press Newspapers, sales promotion, rancho santa fe, branding, rob weinberg, solana beach sun, Customer relations, Public relations, creative planning, Strategic planning, customer relationships, rsf review, consumer marketing, strategic planning, customer service, public relations

Do You Want Free Money?

A long-shot contender at the bottom of recent polls, Doug Burgum’s offering $20 gift cards to the first 50,000 people who donate $1 to his campaign.

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Welcome to the Magentaverse

In The Devil Wears Prada, it was observed that a particular blue sweater represents millions of dollars and countless jobs guiding any consumer’s fashion choice, based on decisions that were made years ago.

Here's how this year's decision will impact YOU!

B2B Marketing, b2c marketing, branding, business/marketing plans, corporate messaging, direct marketing, marketing trivia, online marketing, packaging, research, strategic planningRob WeinbergApril 11, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, UT Community Press Newspapers, Community Press Newspapers, san diego union tribute, san diego union tribune, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, San Diego, san diego north chamber of commerce, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, mister marketing, Marketing strategy, marketing strategy, marketing consultant, marketing communications, strategy, strategic planning, business strategy, website strategy, corporate strategy, Strategic planningComment

Getting 20% Off Nothing

Any organization concerned about their future must regularly examine their marketing strategies to best understand what customers are doing…and why.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, direct marketing, online marketing, sales promotion, strategic planningRob WeinbergMarch 15, 2023MBT Consultingask mister marketing, ask mr. marketing, UT Community Press Newspapers, san diego union tribute, communications, rancho bernardo, rb sunrise rotary, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, brand stretching, San Diego, san diego north chamber of commerce, san diego union tribune, mr. marketing, marketing advice, marketing, marketing plan, marketbuilding, strategic planning, strategy, website strategy, business strategy, corporate strategy, Marketing strategy, Strategic planning, marketbuilding team, mister marketing, marketing strategy, marketing consultant, marketing communications, branding Comments

It’s Already A Black Winter!

With the Black Friday trend now virtually everywhere, I’m assuming the stores are all insane. I have enough pressure in my life, and shopping doesn’t make me feel merry.

b2c marketing, business/marketing plans, corporate messaging, customer relations, employee relations, sales promotion, strategic planningRob WeinbergNovember 30, 2022MBT Consultingblack friday, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, poway chieftain, poway chamber of commerce, poway marketing consultant, coast news, the coast news, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, pomerado newspapers, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribute, marketing, marketing advice, mr. marketing, Marketing strategy, marketing consultant, strategic planning, strategy, business planning, business strategy, corporate strategy, marketing strategyComment

Killing An Obnoxious Client

When it comes to creativity, the customer’s not always right. Hiring decades of expertise, then ignoring everything you’re told, is just dumb.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, customer relations, employee relations, quality control, strategic planningRob WeinbergAugust 25, 2022MBT Consultingfiring a client, ask mister marketing, ask mr. marketing, client relations, coast news, the coast news, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, UT Community Press Newspapers, san diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, marketing advice, mr. marketing, mister marketing, marketing, marketbuilding, marketbuilding team, Marketing strategy, strategy, strategic planning, business planning, business strategy, rotary 5340, rb sunrise rotary, carlsbad rotary, marketing consultant, marketing communications Comment

The Ash Tree Starter Kit

Your garden can’t sustain every option, and neither can your business. Pick your area of specialization and stay with it. After all, will an 80-foot shade tree really help your tomatoes grow?

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, non-profit marketing, strategic planningRob WeinbergAugust 4, 2022MBT Consultinggardening, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad Rotary, carlsbad chamber of commerce, carlsbad marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, UT Community Press Newspapers, san diego north chamber of commerce, san diego marketing consultant, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo, mr. marketing, marketing, marketing advice, marketing plan, marketbuilding, marketbuilding team, Marketing strategy, marketing consultant, marketing communications, mister marketing, strategy, strategic planning, business planning, business strategyComment

Who The FRIG Is This?

Regardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.

B2B Marketing, b2c marketing, branding, corporate messaging, customer relations, packaging, publicity, sales promotion, strategic planningRob WeinbergJanuary 13, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, marketbuilding, Marketing strategy, sales promotion, P Claims, advertising specialties, marketing advice, marketbuilding team, marketing strategy, marketing consultant, marketing, marketing communications, marketing plan, b2c marketing, b2b marketing, san diego, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, pomerado news, ramona sentinel, branding, Customer relations, strategy, strategic planning, corporate strategy, communications, Community Press Newspapers, corporate communicationsComment

Should We Save The Post Office?

Who The Heck Is Andrew?

b2c marketing, B2B Marketing, branding, corporate messaging, customer relations, strategic planningRob WeinbergJuly 7, 2020mbt consultingspectrum, direct mail, direct marketing, telemarketing, Customer relations, ask mr. marketing, good customer relations, mister marketing, ask mister marketing, Marketing strategy, marketbuilding team, marketing, messaging, marketbuilding, poway chamber of commerce, Pomerado newspapers, poway chieftain, protecting your image, professional marketing, professionalism, professional image, Public relations, rob weinberg, ramona sentinel, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, carlsbad chamber of commerce, carlsbad marketing consultant, Sales, strategy, san diego union tribune, san diego, Strategic planning, business plan, business planning, customer relations Comment

Smart Companies Follow Customers’ Lead

Business owners are recognizing it’s time to re-sync with their customers by eliminating offensiveness from their product lines.

b2c marketing, branding, corporate messaging, customer relations, strategic planningRob WeinbergJune 28, 2020MBT Consultingblack lives matter, boycott, ask mister marketing, ask mr. marketing, religion, gender identity, racial stereotypes, ethnicity, customer is always right, customer service, custo, customer relations, customer relationships, bad customer relations, good customer relations, pomerado newspapers, poway chieftain, rancho bernardo news, san diego union tribune, san diego north chamber of commerce, san diego, branding, b2c marketing, business planning, mbt consulting, rob weinberg, COVID-19, California, coronavirus, communications, consumer marketing, Customer relations, rancho bernardo, marketing plan, Marketing strategy, marketbuilding, marketbuilding team, marketing, mr. marketing, messaging, mister marketing, Pomerado newspapers, Community Press Newspapers, investing in your future, covid-19, poway chamber of commerce, protecting your image, professional marketing, professionalism, professional image, Public relations, ramona sentinel, rancho santa fe, rancho bernardo marketing consultant, strategy, Strategic planning, solopreneur, strategic planning, UT Community Press Newspapers, Customer Relations, business plan Comments

BE the toilet paper

The reason toilet paper factories operate 24/7 is because everyone needs their product. The only difference now is that nobody takes those paper rolls for granted anymore.

Annoying Customers And Losing Business

Smart business owners tie in their presence on social media apps to their website, using these vehicles to constantly promote events, products, and services. Regular customers know where to look for current, accurate information.

customer relationsRob WeinbergSeptember 25, 2019ask mister marketing, ask mr. marketing, bad customer relations, branding, business plan, business planning, carlsbad marketing consultant, carmel valley news, Community Press Newspapers, Customer Relations, customer relationships, customer service, del mar times, Google, marketbuilding, marketbuilding team, marketing, Marketing strategy, messaging, mister marketing, mr. marketing, pomerado newspapers, poway chieftain, public relations, ramona sentinel, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho santa fe, rob weinberg, rsf review, sales, sales promotion, san diego, san diego union tribune, solana beach sun, strategic planning, strategy, UT Community Press Newspapers, websites, yelp, b2c marketing, consumer marketing, Customer relations, Public relations, Sales, Strategic planning

The Value of Privacy

Whatever business you’re in, the best days see you in a groove, creatively solving challenges for yourself and your clientele. But every time the phone rings…every stray email…can be a distraction from that creativity and productivity.

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