Customer relations — MBT CONSULTING

As a public service, and in light of the current work environment, I’d like to share these thoughts to help anyone suddenly tossed into working from home.

strategic planningRob WeinbergOctober 31, 2023MarketBuilding Teamcoronavirus, working from home, ask mr. marketing, ask mister marketing, business plan, san diego union tribune, poway chieftain, strategy, messaging, san diego, rancho bernardo news, rancho bernardo, rancho bernardo marketing consultant, mister marketing, carlsbad marketing consultant, business planning, do it yourself marketing, websites, marketing plan, Marketing strategy, marketbuilding, marketing, marketbuilding team, mr. marketing, solopreneur, pomerado newspapers, Community Press Newspapers, ramona sentinel, carmel valley news, b2c marketing, del mar times, m, UT Community Press Newspapers, sales promotion, rancho santa fe, branding, rob weinberg, solana beach sun, Customer relations, Public relations, creative planning, Strategic planning, customer relationships, rsf review, consumer marketing, strategic planning, customer service, public relations

Offending and Losing a Customer

Treat everyone with the utmost respect and parse your words carefully, because you never know what stray comment will set someone off.

b2c marketing, B2B Marketing, corporate messaging, customer relations, employee relations, professional relations, publicity, quality control, vendor relationsRob WeinbergMay 18, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad marketing consultant, carlsbad rotary, carlsbad chamber of commerce, carlsbad, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, poway chieftain, poway marketing consultant, poway chamber of commerce, UT Community Press Newspapers, rb sunrise rotary, Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribune, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, mister marketing, Marketing strategy, Customer relations, lgbtq+, customer relations, customer relationshipsComment

Don’t Annoy Your Existing Customers

I get annoyed when solicitations arrive from companies I’m already doing business with. To me it indicates laziness or a deaf ear.

Screwiest Conversation of the Week

Given the choice between someone just wanting my money and someone who actually knows (and cares) who I am, I’m going to go for the latter choice EVERY TIME. And I’m not alone!

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, employee relations, professional relations, strategic planning, vendor relations, customer relationsRob WeinbergJanuary 4, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, The Coast News, mister marketing, marketbuilding, Marketing strategy, marketing, marketing strategy, marketbuilding team, marketing communications, marketing consultant, customer service, Customer relations, customer relationships, customer relations, bad customer relations, carlsbad, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego union tribune, san diego union tribute, san diego, san diego north chamber of commerce, san diego marketing consultant Comment

Scratching My Head At Year's End

Hiring someone’s relative is potentially fraught with risk. Not all introductions will work out well, and there’s always a possibility that this type of situation can happen to anyone.

B2B Marketing, b2c marketing, corporate messaging, customer relations, employee relations, professional relations, strategic planning, vendor relationsRob WeinbergDecember 28, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, UT Community Press Newspapers, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chieftain, poway chamber of commerce, coast news, the coast news, mr. marketing, Marketing strategy, marketing, marketing strategy, marketbuilding, marketbuilding team, mister marketing, marketing plan, marketing communications, marketing consultant, marketing advice, san diego marketing consultant, vendor relations, Customer relations, customer relations, customer relationships, bad customer relations, client relations, client appreciation, firing a client, good customer relations, customer referrals, employee relationsComment

A Plunger For Your IN Box

Any savvy marketer knows that taking the time to slap creates an opportunity for a clever response.

b2c marketing, business/marketing plans, corporate messaging, customer relations, non-profit marketing, professional relations, publicity, strategic planning, election campaignsRob WeinbergDecember 14, 2022MBT ConsultingDemocatic Party, Republican Party, elections, email, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, coast news, the coast news, The Coast News, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, mr. marketing, marketing, marketing advice, marketing plan, mister marketing, Marketing strategy, marketing consultant, marketing communications, marketing overload, Customer relations, SalesComment

Winds of Diversity are Gusting

What someone’s wearing means nothing more than a fashion choice. There’s now increasing focus on the talent people bring to each situation, and the services they provide.

B2B Marketing, b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, employee relations, non-profit marketing, professional relations, publicity, strategic planning, vendor relationsRob WeinbergDecember 7, 2022MBT Consultingdiversity, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, the coast news, coast news, Marketing strategy, marketing, marketing strategy, marketing plan, mr. marketing, marketbuilding, marketbuilding team, marketing communications, mister marketing, marketing consultant, marketing advice, employee relations, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, poway chieftain, poway marketing consultant, poway chamber of commerce, San Diego, san diego marketing consultant, UT Community Press Newspapers, san diego union tribute, Customer relations, customer profile, write away booksComment

Those missing electrical plugs

If you’re going to potentially chase away loyal clientele, have a plan in place to compensate for lost business prior to implementing your strategy.

So Much For Being Agnostic

The moment you call someone a name, you’ve lost them. Any chance of civil discourse with “the other side” disappears in that instant.

B2B Marketing, b2c marketing, customer relations, strategic planningRob WeinbergJuly 6, 2022MBT Consultingask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, coast news, the coast news, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, mr. marketing, marketing, marketing advice, Marketing strategy, marketbuilding, mister marketing, marketing consultant, marketing communications, marketbuilding team, marketing strategy, Sales, Customer relations, customer is always right, customer relations, Customer Relations, customer relationships, bad customer relations, good customer relationsComment

Somebody Pick Up The Phone!

Treat customers as you’d like to be treated. After all, if you really needed something fixed, wouldn’t you want the service provider to return YOUR call quickly?

B2B Marketing, b2c marketing, corporate messaging, customer relations, non-profit marketing, quality control, sales promotion, strategic planning, vendor relationsRob WeinbergJune 9, 2022MBT ConsultingGolden Rule, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad chamber of commerce, carlsbad marketing consultant, UT Community Press Newspapers, san diego union tribune, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, coast news, the coast news, mr. marketing, marketing, Marketing strategy, marketing communications, mister marketing, marketbuilding, marketbuilding team, marketing consultant, marketing advice, b2c marketing, b2b marketing, customer service, Customer relations, Sales, sales promotion, get1free, strategic planning, business strategy Comment

Writig With ABbrockennn Keybboard

Customers care about their problems, not yours. Meaning if you don’t address their concerns quickly, they’re certain to tell everyone what rotten service they’ve gotten from you.

B2B Marketing, b2c marketing, customer relations, technology, vendor relations, strategic planningRob WeinbergMarch 30, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad Rotary, dell, dell computer, customer service, customer is always right, Customer relations, customer relationships, bad customer relations, poway chieftain, poway marketing consultant, poway chamber of commerce, rb sunrise rotary, UT Community Press Newspapers, Community Press Newspapers, corporate communications, san diego union tribune, coast news, The Coast News, san diego, san diego north chamber of commerce, san diego marketing consultant, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, mbt consulting, marketing, Marketing strategy, marketbuilding, marketbuilding team, marketing communications, marketing consultant, mister marketing, mr. marketingComment

Ask Customers What They Think

Regardless of what you sell, you can benefit from customer feedback, new prospective clientele, and testimonials. It’s as easy as asking a few questions to your existing customer list.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, customer relations, research, strategic planningRob WeinbergFebruary 3, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, marketbuilding, Marketing strategy, marketing, marketing strategy, marketbuilding team, marketing communications, marketing consultant, Customer relations, customer survey, san diego union tribune, san diego, san diego north chamber of commerce, pomerado newspapers, pomerado news, Community Press Newspapers, UT Community Press Newspapers, satisfaction surveysComment

Don’t Pour Concrete Down Your Kitchen Sink

Regardless of what you sell, whoever is answering your phone is the first line of defense, and the information being provided to consumers may make all the difference in whether you close the deal.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, sales promotion, strategic planning, training, vendor relationsRob WeinbergJanuary 26, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, pomerado newspapers, pomerado news, san diego, san diego north chamber of commerce, san diego union tribune, rb sunrise rotary, UT Community Press Newspapers, Community Press Newspapers, The Coast News, coast news, mr. marketing, marketing, marketing plan, Marketing strategy, mister marketing, marketbuilding, marketbuilding team, marketing consultant, marketing communications, marketing advice, marketing strategy, b2b marketing, Customer relations, Sales, sales promotionComment

Making Audiences Work For You

Lots of salespeople make outlandish claims, and the successful ones have a ready answer for any question. At the very least they can think on their feet and turn the question into an opportunity on the spot.

This guy wasn’t one of them.

Who The FRIG Is This?

Regardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.

B2B Marketing, b2c marketing, branding, corporate messaging, customer relations, packaging, publicity, sales promotion, strategic planningRob WeinbergJanuary 13, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, marketbuilding, Marketing strategy, sales promotion, P Claims, advertising specialties, marketing advice, marketbuilding team, marketing strategy, marketing consultant, marketing, marketing communications, marketing plan, b2c marketing, b2b marketing, san diego, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, pomerado news, ramona sentinel, branding, Customer relations, strategy, strategic planning, corporate strategy, communications, Community Press Newspapers, corporate communicationsComment

Negative Impacts On Mailing Lists

Call me old-fashioned, but I believe customers should have a right to privacy and control who communicates with them. This may mean my business won’t always grow as fast as I might wish, but my clients will want to work with me and will appreciate the consideration I show them.

b2c marketing, corporate messaging, customer relations, online marketing, sales promotion, strategic planning, technologyRob WeinbergDecember 1, 2021MBT ConsultingPIRG, ask mister marketing, ask mr. marketing, data privacy, Customer relations, poway chamber of commerce, poway marketing consultant, poway chieftain, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, pomerado newspapers, san diego north chamber of commerce, san diego union tribune, mr. marketing, marketing, marketing plan, marketing advice, marketing strategy, mister marketing, marketbuilding, marketbuilding team, Marketing strategy, marketing consultant, marketing communications, customer relations, customer relationships, good customer relations, bad customer relations, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce

I DO Know How to Multiply

Cynical customers, cutthroat competition, high costs, staffing challenges, and government regulations can all get in the way of running a profitable business. Having poor messaging potentially calling your company’s integrity or intelligence into question doesn’t help your cause.