Posts tagged b2b marketing
Boardsi - A Scam Geared Towards Professionals

I’d like to encourage you to be increasingly vigilant about the shysters, scam artists, and other nefarious efforts to separate you from your hard-earned money.

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Keeping It In The Family

Good enough…isn’t. It’s a lesson many family-owned businesses need to learn.

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Yes, I Love You Too

Wondering why my readers send me love letters? Take 3 minutes to read how I've saved thousands of professionals from being fleeced, and you, too, will become a fan.

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The Highlight of Her Day

Regardless of who you’re selling to, you can also use direct mail to promote your business.

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The Importance of Testimonials

Many people tell me they’re not comfortable tooting their own horn. If you assume that position, your competition will probably steal your business.

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Scoring That Rare Apartment

As with anything else you’re touting, be able to answer the question “Why should I deal with YOU?” Just being a nice person isn’t enough anymore.

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Somebody Pick Up The Phone!

Treat customers as you’d like to be treated. After all, if you really needed something fixed, wouldn’t you want the service provider to return YOUR call quickly?

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People Still Use Business Cards?

A few meeting attendees neglected to bring a sufficient supply of cards before recognizing they’d missed an opportunity to be remembered.

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Declaration of Stealing Your Money

Consider this fair warning: before you pay any invoice or government fee, make sure it’s legitimate.

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Don’t Pour Concrete Down Your Kitchen Sink

Regardless of what you sell, whoever is answering your phone is the first line of defense, and the information being provided to consumers may make all the difference in whether you close the deal.

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Who The FRIG Is This?

Regardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.

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When Sales Need A Premium

Bringing ad specialty professionals into the conversation early in a project can lead to alternate ideas suitable to your audience, timeframe, or budget. And that makes everyone a winner.

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