Community Press Newspapers — MBT CONSULTING

Boardsi - A Scam Geared Towards Professionals

I’d like to encourage you to be increasingly vigilant about the shysters, scam artists, and other nefarious efforts to separate you from your hard-earned money.

B2B Marketing, customer relations, employee relations, job hunting, marketing scamsRob WeinbergDecember 31, 2030MBT Consultingboardsi, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad Rotary, the coast news, sdbj, UT Community Press Newspapers, rb sunrise rotary, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, Community Press Newspapers, mr. marketing, marketing, marketing advice, Marketing strategy, mister marketing, marketing strategy, marketbuilding, marketbuilding team, marketing consultant, marketing communications, b2b marketing, marketing scams Comments

Successfully Working From Home

As a public service, and in light of the current work environment, I’d like to share these thoughts to help anyone suddenly tossed into working from home.

strategic planningRob WeinbergOctober 31, 2023MarketBuilding Teamcoronavirus, working from home, ask mr. marketing, ask mister marketing, business plan, san diego union tribune, poway chieftain, strategy, messaging, san diego, rancho bernardo news, rancho bernardo, rancho bernardo marketing consultant, mister marketing, carlsbad marketing consultant, business planning, do it yourself marketing, websites, marketing plan, Marketing strategy, marketbuilding, marketing, marketbuilding team, mr. marketing, solopreneur, pomerado newspapers, Community Press Newspapers, ramona sentinel, carmel valley news, b2c marketing, del mar times, m, UT Community Press Newspapers, sales promotion, rancho santa fe, branding, rob weinberg, solana beach sun, Customer relations, Public relations, creative planning, Strategic planning, customer relationships, rsf review, consumer marketing, strategic planning, customer service, public relations

I Swung A Dead Cat

Medicare providers are much like realtors, popping up like mushrooms after a rainstorm. These days it’s impossible to swing a dead cat without hitting 10 of them.

b2c marketing, business/marketing plans, corporate messaging, customer relations, personal branding, strategic planning, sales promotion, vendor relationsRob WeinbergJune 21, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, coast news, the coast news, medicare, free medicare consultation, UT Community Press Newspapers, rb sunrise rotary, communications, Community Press Newspapers, san diego union tribune, marketing communications, corporate communications, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, San Diego, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, marketing plan, mister marketing, Marketing strategy, marketing consultantComment

Offending and Losing a Customer

Treat everyone with the utmost respect and parse your words carefully, because you never know what stray comment will set someone off.

b2c marketing, B2B Marketing, corporate messaging, customer relations, employee relations, professional relations, publicity, quality control, vendor relationsRob WeinbergMay 18, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad marketing consultant, carlsbad rotary, carlsbad chamber of commerce, carlsbad, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, poway chieftain, poway marketing consultant, poway chamber of commerce, UT Community Press Newspapers, rb sunrise rotary, Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribune, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, mister marketing, Marketing strategy, Customer relations, lgbtq+, customer relations, customer relationshipsComment

Welcome to the Magentaverse

In The Devil Wears Prada, it was observed that a particular blue sweater represents millions of dollars and countless jobs guiding any consumer’s fashion choice, based on decisions that were made years ago.

Here's how this year's decision will impact YOU!

B2B Marketing, b2c marketing, branding, business/marketing plans, corporate messaging, direct marketing, marketing trivia, online marketing, packaging, research, strategic planningRob WeinbergApril 11, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, UT Community Press Newspapers, Community Press Newspapers, san diego union tribute, san diego union tribune, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, San Diego, san diego north chamber of commerce, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, mister marketing, Marketing strategy, marketing strategy, marketing consultant, marketing communications, strategy, strategic planning, business strategy, website strategy, corporate strategy, Strategic planningComment

Hand Me That Čokoládová Tyčinka!

Well-run businesses let lawyers and accountants guide them while focusing on marketing and sales. THAT’s how you keep shareholders happiest in the long run.

Romance and Risk Taking

Romantic success is about opportunity, risk-assessment, luck, timing, and guts. Sometimes our enthusiasm can be our own worst enemy.

business/marketing plans, personal branding, professional relations, strategic planningRob WeinbergFebruary 8, 2023MBT Consultingask mister marketing, ask mr. marketing, Valentine's Day 2022, Valentine's Day, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribune, Community Press Newspapers, pomerado newspapers, pomerado news, marketing, mr. marketing, mister marketing, marketing advice, Marketing strategy, marketing strategy, marketing consultant, marketing communications Comments

Should You Speak About Controversial Topics?

Customers are watching EVERY move you make and every statement you utter. Considering spreading tribalism, can you expand your business within your community without offending sales prospects who are “outsiders"?

And what happens when your core values don’t match your actions?

This in-depth analysis examines whether your company should be discussing controversial issues, how to do so, and potential impacts (good and bad) on your business if you do.

It’s a 15-minute read…and WELL worth the investment!

Don’t Over-Indulge at the Holidays

Never forget that you have to face these people tomorrow, and you still need to be able to work with them in some way.

employee relations, job hunting, marketing trivia, strategic planning, professional relationsRob WeinbergNovember 23, 2022MBT Consultingask mister marketing, ask mr. marketing, holidays 2022, holiday drinking, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, UT Community Press Newspapers, Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, Marketing strategy, mister marketing, marketing strategy, marketing consultant, marketing communications, professional marketing, professional image, professionalism, rotary 5340, rotary international, oceanside chamber of commerce, vista chamber of commerce, san marco chamber of commerce, san marcos chamber of commerce

Give Me Blue French Fries

If you’re starting a business or thinking about a new location for your firm, be sure to check how local regulations might impact your business BEFORE you make any commitments.

branding, business/marketing plans, corporate messaging, customer relations, packaging, sales promotion, strategic planning, vendor relationsRob WeinbergNovember 10, 2022MBT ConsultingMcDonald's, branding, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, Marketing strategy, marketing, marketing strategy, marketing plan, marketbuilding, marketbuilding team, marketing communications, mr. marketing, marketing consultant, marketing advice, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribune, communications, Community Press Newspapers, the coast news, coast newsComment

Becoming a Better Writer

Lots of folks who can speak figure they can also write persuasively. Actually, crafting solid, effective messaging is an art.

corporate messaging, direct marketingRob WeinbergOctober 25, 2022MBT Consultingwriting, ask mister marketing, ask mr. marketing, copywriting, coast news, the coast news, UT Community Press Newspapers, Community Press Newspapers, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, carlsbad chamber of commerce, carlsbad rotary, carlsbad, carlsbad marketing consultant, poway chamber of commerce, poway marketing consultant, poway chieftain, San Diego, san diego union tribune, san diego, san diego north chamber of commerce, san diego marketing consultant, marketing, mr. marketing, marketbuilding, marketbuilding team, mister marketing, Marketing strategy, marketing advice, marketing strategy, marketing consultant, marketing communications Comment

It’s AWFULLY warm for March!

The last thing you want is to find customer interest has been generated, only to find them flocking to your competition out of spite.

Elon Musk WON'T Buy Twitter!

Elon Musk likes that everyone’s talking about him right now. His ploy’s generated millions in free publicity, making every company ask how their own marketing plans will be impacted?

business finances, business/marketing plans, corporate messaging, publicity, strategic planningRob WeinbergMay 11, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad Rotary, rotary 5340, rb sunrise rotary, rancho bernardo sunrise rotary, elon musk, twitter, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, Community Press Newspapers, corporate strategy, corporate communications, public relations, Republican Party, McDonald's, wendy's, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, poway marketing consultant, poway chamber of commerce, poway chieftain, coast news, the coast news, The Coast News, corporate buyout

Now I Won’t Shut Up

Regardless of what you sell, you can find lots of business if you speak at appropriate conferences or other rooms with the right audience.

B2B Marketing, b2c marketing, corporate messaging, customer relations, publicity, sales promotion, strategic planningRob WeinbergApril 19, 2022MBT Consultingpublic speaking, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, rb sunrise rotary, Community Press Newspapers, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, marketing communications, coast news, the coast news, zoom meetings, zoom, communications, corporate communications, san diego, sales promotion, public relations, publishing books, book publishing, writing books, write away books, southern california writers conference Comment

Writig With ABbrockennn Keybboard

Customers care about their problems, not yours. Meaning if you don’t address their concerns quickly, they’re certain to tell everyone what rotten service they’ve gotten from you.

B2B Marketing, b2c marketing, customer relations, technology, vendor relations, strategic planningRob WeinbergMarch 30, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad Rotary, dell, dell computer, customer service, customer is always right, Customer relations, customer relationships, bad customer relations, poway chieftain, poway marketing consultant, poway chamber of commerce, rb sunrise rotary, UT Community Press Newspapers, Community Press Newspapers, corporate communications, san diego union tribune, coast news, The Coast News, san diego, san diego north chamber of commerce, san diego marketing consultant, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, mbt consulting, marketing, Marketing strategy, marketbuilding, marketbuilding team, marketing communications, marketing consultant, mister marketing, mr. marketingComment

We’ve Stopped Getting Chin’s Delivered

Regardless of how much automation we have in our lives, people still prefer personal connections and feeling like they’re talking to the actual people they’re buying from.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, strategic planningRob WeinbergMarch 17, 2022MBT Consultingchin's chinese, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, san diego union tribune, san diego, san diego north chamber of commerce, UT Community Press Newspapers, rb sunrise rotary, unicorn jewelry, Community Press Newspapers, rancho bernardo, restaurant marketing, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, pomerado newspapers, Pomerado newspapers, rotary 5340, Sales, The Coast News Comment

Thoughts on Launching a Business

If you’re seeking fresh opportunities, look at your hobbies, skills, and friendships. Whether you’re looking for new ventures or side hustles, consider what makes you happy and see if there are gaps in the marketplace. Opportunity may be closer than you think, but doing it properly is a bit more involved than you realized.

business/marketing plans, strategic planningRob WeinbergFebruary 27, 2022MBT Consultingask mister marketing, ask mr. marketing, write away books, robert yehling, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, The Coast News, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, pomerado newspapers, Pomerado newspapers, pomerado news, san diego union tribune, Community Press Newspapers, rob weinberg, business planning, southern california writers conference, entrepreneurs, business plan, business strategy, business start-ups, writing books, publishing books, year-end business planning, book publishing Comment

Ask Customers What They Think

Regardless of what you sell, you can benefit from customer feedback, new prospective clientele, and testimonials. It’s as easy as asking a few questions to your existing customer list.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, customer relations, research, strategic planningRob WeinbergFebruary 3, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, marketbuilding, Marketing strategy, marketing, marketing strategy, marketbuilding team, marketing communications, marketing consultant, Customer relations, customer survey, san diego union tribune, san diego, san diego north chamber of commerce, pomerado newspapers, pomerado news, Community Press Newspapers, UT Community Press Newspapers, satisfaction surveysComment

Don’t Pour Concrete Down Your Kitchen Sink

Regardless of what you sell, whoever is answering your phone is the first line of defense, and the information being provided to consumers may make all the difference in whether you close the deal.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, sales promotion, strategic planning, training, vendor relationsRob WeinbergJanuary 26, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, pomerado newspapers, pomerado news, san diego, san diego north chamber of commerce, san diego union tribune, rb sunrise rotary, UT Community Press Newspapers, Community Press Newspapers, The Coast News, coast news, mr. marketing, marketing, marketing plan, Marketing strategy, mister marketing, marketbuilding, marketbuilding team, marketing consultant, marketing communications, marketing advice, marketing strategy, b2b marketing, Customer relations, Sales, sales promotionComment

Who The FRIG Is This?

Regardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.

B2B Marketing, b2c marketing, branding, corporate messaging, customer relations, packaging, publicity, sales promotion, strategic planningRob WeinbergJanuary 13, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, marketbuilding, Marketing strategy, sales promotion, P Claims, advertising specialties, marketing advice, marketbuilding team, marketing strategy, marketing consultant, marketing, marketing communications, marketing plan, b2c marketing, b2b marketing, san diego, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, pomerado news, ramona sentinel, branding, Customer relations, strategy, strategic planning, corporate strategy, communications, Community Press Newspapers, corporate communicationsComment

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