MBT CONSULTING

Product placement’s $23 billion business has grown over 500% in the past 10 years. After all, viewers can’t skip through these commercials.

b2c marketing, branding, business/marketing plans, corporate messaging, marketing trivia, publicity, sales promotion, strategic planningRob WeinbergSeptember 20, 2022MBT Consultingnetflix, sony, reebock, lacoste, coca cola, coke, shake & bake, nilla wafers, stranger things, hershey, playstation, rick & morty, kfc, jules verne, reese's pieces, hbo, amazon, nbcuniversal, fox, turner, ask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, southern california writers conference, pomerado newspapers, marketing, mr. marketing, mister marketing, marketing advice, marketbuilding, marketbuilding team, marketing consultant, marketing communicationsComment

Scoring That Rare Apartment

As with anything else you’re touting, be able to answer the question “Why should I deal with YOU?” Just being a nice person isn’t enough anymore.

B2B Marketing, b2c marketing, business/marketing plans, customer relations, marketing trivia, packaging, sales promotion, strategic planningRob WeinbergJune 22, 2022MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, The Coast News, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, rancho bernardo news, UT Community Press Newspapers, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, southern california apartment rentals, marketing, marketing advice, mr. marketing, Marketing strategy, mister marketing, marketing strategy, marketing communications, marketbuilding, marketbuilding team, marketing consultant, marketing plan, b2b marketing, consumer marketing, b2c marketing, sales, sales promotion Comment

Keeping Your Reputation Intact

If you’re job-hunting and are rude, unprofessional, or irresponsible, word is going to get around and have a long-term negative impact on your career.

People Still Use Business Cards?

A few meeting attendees neglected to bring a sufficient supply of cards before recognizing they’d missed an opportunity to be remembered.

B2B Marketing, b2c marketing, branding, corporate messaging, marketing trivia, strategic planning, sales promotion, vendor relationsRob WeinbergApril 27, 2022MBT Consultingbusiness cards, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, write away books, branding, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, rb sunrise rotary, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, marketing, mr. marketing, marketing advice, marketbuilding team, marketing plan, marketbuilding, Marketing strategy, marketing consultant, marketing communications, mister marketing, marketing strategy, b2b marketing, b2c marketing Comment

Laughing At My Blue Jeans

Mirroring the way a prospective client dresses can be a big first step towards building a bridge. After all, people do business with those they know, like, and trust. If someone thinks you’re like them, they’re more likely to trust you.

10 Steps For Better Job Hunting

While a polished resume is essential to your job hunt, it's not the sole factor for success. These 10 strategies will improve chances of landing a great job, increase your visibility, hone professional appeal, and grab attention from potential employers.

Ads tattooed on your head

Virtually any medium can be used as a marketing tool. Any kind of clothing, furniture, or household item can promote your organization.

ALL HAIL THE END OF THE HO-HUM DYNASTY!

b2c marketing, branding, corporate messaging, marketing trivia, non-profit marketing, sales promotion, strategic planningRob WeinbergDecember 9, 2021MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad chamber of commerce, carlsbad marketing consultant, poway chieftain, poway chamber of commerce, poway marketing consultant, pomerado newspapers, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, san diego north chamber of commerce, san diego union tribune, san diego, mr. marketing, marketing, marketbuilding, marketbuilding team, marketing advice, marketing plan, mister marketing, Marketing strategy, marketing consultant, marketing communications, sales promotion, advertising specialties, Pomerado newspapers, vonsComment

She said “Don’t write that column!”

Perhaps I’m fantasizing to believe that we’re all decent enough to save the next guy, even if we radically oppose whatever he stands for.

But since at the moment I’m still believing in miracles, give me this one. And if you don’t know how to do the Heimlich Maneuver, learn.

Saying Goodbye To My Mother

“Because of my mom, I learned life lessons like loyalty, love, personal style, and appreciation for those with differing perspectives.. In short, this great lady showed me how to be a good person.”

Packaging Your Great Ideas Properly

No, it’s not a dance, though this 3 minute read does address the question; what happened to all those unexpired products when the 2020 Olympics got cancelled? Click here to see how to make sure this kind of disaster doesn’t happen to your business. https://bit.ly/SUEandCANDY

Whatever Happened To Seasonality?

While your industry may have a traditional seasonality, Darwin suggests you must adapt to survive in this new environment.

b2c marketing, B2B Marketing, branding, corporate messaging, marketing trivia, publicity, sales promotion, strategic planningRob WeinbergJune 16, 2021MBT Consultingask mister marketing, ask mr. marketing, carlsbad marketing consultant, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, national bunny day, Halloween 2021, Christmas 2021, Valentine's Day 2022, Thanksgiving 2021, national chicken month, fried chicken day, easter, Marketing strategy, marketing consultant, marketing communications, marketing advice, rob weinbergComment

Laughing At Ronald McDonald

If you’re the person who created something, you’re probably unlikely to see if something’s gone wrong.

You Deserve A Break Today

Though no longer marketed, Sominex’s 50-year old jingle calls to me across time. It’s an excellent reminder that good jingles help businesses break through marketplace noise.

A Big Blow For Sales

“So how does a company gain increased visibility while investing less? Sponsor a hurricane.”

Shrinking It and Pinking It

This common sales strategy is called “Shrink it and pink it.” Take an everyday product, make it smaller, color it Barbie-pink, and convince women it’s made just for them.

And because it’s “special”, this item costs more.

The Lottery Ripped Me Off!

Coupons can be a great way to promote your sales. A promoted expiration date can push customers to buy within a specific timeline. But irritating customers is certain to have the opposite effect.