Posts in B2B Marketing
Now I Won’t Shut Up

Regardless of what you sell, you can find lots of business if you speak at appropriate conferences or other rooms with the right audience.

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Writig With ABbrockennn Keybboard

Customers care about their problems, not yours. Meaning if you don’t address their concerns quickly, they’re certain to tell everyone what rotten service they’ve gotten from you.

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Does Your Name Really Matter?

If you insist on naming the company to satisfy your ego, plan to have a robust marketing budget for promoting yourself and building recognition. You’re going to need it.

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Declaration of Stealing Your Money

Consider this fair warning: before you pay any invoice or government fee, make sure it’s legitimate.

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Laughing At My Blue Jeans

Mirroring the way a prospective client dresses can be a big first step towards building a bridge. After all, people do business with those they know, like, and trust. If someone thinks you’re like them, they’re more likely to trust you.

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Customers: Problems, or opportunities?

Whoever is talking with customers, from the CEO down to customer service representatives, better be able to help address customer issues quickly and efficiently.

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Ask Customers What They Think

Regardless of what you sell, you can benefit from customer feedback, new prospective clientele, and testimonials. It’s as easy as asking a few questions to your existing customer list.

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Who The FRIG Is This?

Regardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.

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Organizing Your Business For 2022

Composition notebooks are great for developing your business plan. You can’t tear out the pages, and any ideas you scribble down are still there six months later.

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When Sales Need A Premium

Bringing ad specialty professionals into the conversation early in a project can lead to alternate ideas suitable to your audience, timeframe, or budget. And that makes everyone a winner.

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A Suspicious Welcoming

You may discover that your prospective clientele are leery of welcoming strangers into their homes. This hesitation may be due to so many people being unwilling to get vaccinated, or they might be concerned that possible thieves are “casing the joint.”

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Limiting Limited Time Offers

Consumers often feel a sense of urgency when they see “limited stock available” or “clearance sales.” The idea is that failure to take immediate action might mean losing a valuable deal. It can even apply to items and brands typically ignored by that customer.

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Remember QR codes?

As you tiptoe toward your 2022 marketing efforts, this low-cost strategy is a MUST HAVE for whatever else you’re planning to do.

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Whatever Happened To Seasonality?

While your industry may have a traditional seasonality, Darwin suggests you must adapt to survive in this new environment.

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Utilizing The Second Deadly Sin

“Use greed to grow your business. A chance at free money (or free anything, for that matter) draws attention and increases participation.”

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When “NO” is the right answer
Exposure to thousands. Zero cost.

Here’s a 3-minute read about how you can market your business to LOTS of people by investing a few minutes and zero money.

It’s not the perfect solution…but it’s close.

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COVID Has Me Feeling Sentimental

Consumers are more likely to buy when they’re getting messaging equivalent to comfort food.

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Expanding Sales With An Accent
The Great Cookie Puzzle